Bethany Ellen Moreton

Professor of History

Bethany Moreton is a series editor for Columbia University Press’s Studies in the History of U.S. Capitalism. Since receiving her doctorate in history at Yale in 2006, she has been a Visiting Scholar at the American Academy of Arts and Sciences in Cambridge and a fellow at the Harvard Divinity School and the Institute for Research in the Humanities at the University of Wisconsin. Her first book, To Serve God and Wal-Mart: The Making of Christian Free Enterprise (Harvard University Press, 2009) won the Frederick Jackson Turner Prize for best first book in U.S. history, the John Hope Franklin Award for the best book in American Studies, and the Emerging Scholar in the Humanities award from the University of Michigan. She is a founding member of the Tepoztlán Institute for the Transnational History of the Americas and a founding faculty member of Freedom University, which offers college coursework without charge to qualified Georgia high school graduates regardless of immigration status.

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To Serve God and Wal-Mart: The Making of Christian Free Enterprise (Harvard University Press, May 2009).

Devotions and Desires: Histories of Religion and Sexuality in the Twentieth Century United States, co-edited with Gill Frank and Heather White (forthcoming, University of North Carolina Press, 2017).

“Knute Gingrich, All American? White Evangelicals, U.S. Catholics, and the Religious Genealogy of Political Realignment” in Faithful Republic: Religion and Politics in Modern America, ed. Andrew Preston, Bruce Schulman, and Julian Zelizer (University of Pennsylvania Press, 2015).

“S’More Inequality: The Neoliberal Marshmallow and the Corporate Reform of Education,” Social Text, issue 120 “Politically Unwilling,” Vol. 32, No. 3 120 (Fall 2014), pp. 29-48.

“Learning from the Right: A New Operation Dixie?” co-authored with Pamela Voekel, in Richard Greenwald and Daniel Katz, eds., Labor Rising: The Past and Future of Working People in America (New Press, 2012).

“A Matter of Some Interest: Payback and the Sterility of Capital,” Common Knowledge vol.17 no. 2, (March 2011). 

“Why Is There So Much Sex in Christian Conservatism and Why Do So Few Historians Care Anything about It?” Journal of Southern History 75th anniversary issue, v. 75, no. 3 (August, 2009).

“Make Payroll, Not War: Business Culture as Youth Culture,” in Bruce Schulman and Julian Zelizer, eds., Rightward Bound: Making America Conservative in the 1970s (Cambridge: Harvard University Press, 2008).

“The Soul of the Service Economy: Wal-Mart and the Making of Christian Free Enterprise, 1929-1994,” Enterprise & Society 8:4 (December, 2007).

“The Soul of Neoliberalism,” Social Text v. 25, no. 3 92 (Fall 2007), pp. 103-123.

Vaya con Dios: Religion and the Transnational History of the Americas,” co-authored with Pamela Voekel, History Compass, Summer 2007.

Chapter: “It Came from Bentonville: The Agrarian Origins of Wal-Mart Culture” in Nelson Lichtenstein, ed., Wal-Mart: The Face of Twenty-First Century Capitalism (New Press, 2006). 


Works in Progress:

White Collar Saints (under contract, Harvard University Press)

Jesus Saves: Christians in the Age of Debt (in progress)

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201 Carson Hall
HB 6107
Women's, Gender, and Sexuality Studies
PhD Yale University
B.A. Williams College