Professor Haynes Quoted in BBC

A recent BBC article titled "How ads sold soap and pills to women in colonial India" by Soutik Biswas quotes Professor Douglas Haynes and references his latest book, The Emergence of Brand-Name Capitalism in Late Colonial India, published last month by Bloomsbury.

Biswas writes, "Prof Haynes has researched the emergence of professional advertising in colonial India, especially during the interwar years. His new book, The Emergence of Brand-Name Capitalism in Late Colonial India, provides fascinating insights into how multinationals wooed Indian women and the middle class during the 1920s and 1930s, the early days of advertising in the subcontinent."

Read the full article on BBC News here.